With a feminine flair and a reasonable price tag, eryn brinié is certainly a brand to keep an eye on this season. Originally from Korea, their apparel ranges from the ultra-feminine to the basic and androgynous. According to their website, their clothing is built around wardrobe fundamentals refined with delicate draping (reminiscent of Alexander Wang) and soft fabrics. “Our philosophy combines European chic with New York’s youthful spirit and modern sensibility,” the site says.
Though they’re currently gearing up to release their spring 2010 collection, (the previews show a lot of beautiful pinks!) you can still snag some of their key winter collection pieces for great sale prices. Here are some personal favorites:
The Dress
The conservative “Emily” dress is a classy go-to for interviews or work. The rolling ruffles along the top are reminiscent of Anthropologie’s style. ($49, erynbrinie.com).
The Skirt
Eryn gives the full-length zipper a twist by placing it in the front. Tuck in a long sleeve-tee, add some funky pumps and you’re good to go for a night on the town. ($29, erynbrinie.com).
The Pants
Look office-chic with Eryn’s classic straight-leg tuxedo pants. A piece that should be in any girl’s closet, this basic will see you through all of your professional endeavors. ($29, erynbrinie.com).
The Shoes
Invest in a pair of these suede studded booties. Whether they’re worn with jeans and a tee or unexpectedly paired with a dress for a rocker vibe, these shoes are sure to grab attention. ($135, erynbrinie.com).
With celebrity fans including Leighton Meester and Anne Hathaway, it is clear that eryn brinié is brand to look out for in 2010. Head over to their gorgeous flagship store in Soho at 501 Broadway or visit their interactive site at www.erynbrinie.com.



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